Expedia Group Names Vrbo Primary Alternative Accommodations Brand

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On May 2, Expedia Group announced it has changed the name of its global alternative accommodations division from HomeAway to Vrbo.

According to the article, published on HomeAway.com, over the next year and beyond, Expedia Group will take a phased approach to launching Vrbo-branded sites in markets where the company does not currently have a presence and begin to rebrand some existing country-specific sites to Vrbo. The company intends to invest behind Vrbo as its primary global alternative accommodations brand moving forward.

“Vrbo changed the way people in the U.S. travel and has a large, loyal community. We look forward to building on its heritage and investing in Vrbo as our primary global alternative accommodations brand,” – said Mark Okerstrom, President and Chief Executive Officer, Expedia Group.

VRBO was founded in 1995 and acquired by HomeAway in 2006, both of which were acquired by Expedia Group in December 2015.

With strong consumer awareness and brand loyalty, Vrbo has consistently outperformed the HomeAway brand in the U.S. as a search term, according to Google Trends data, – reads the article.

Recently, the company introduced a new look, feel and pronunciation for Vrbo, citing its research indicating that Vrbo is easier to say than the acronym, VRBO, and easier to remember than HomeAway. New product features that make it easier for families and friends to plan a trip together were also introduced.

As the Vrbo brand is introduced in new markets, sites such as HomeAway.com and Abritel.fr will continue to operate.

About Expedia Group

Expedia Group is the world’s travel platform. Its family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, Expedia® CruiseShipCenters®, Classic Vacations®, Traveldoo®, VacationRentals.com and SilverRail™.

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